Lovingly created, in 2008, by owner/designer Kate Nicolson. Designed with children’s needs and aesthetic beauty being our priority. Our soft toys are designed to soothe and comfort and handmade decor is made of natural materials. We are committed to creating products that are ethical, eco-friendly and sustainable. Our packaging is compostable, made from corn starch bags, cotton and recycled cardboard. While our toy manufacturer is Sedex accredited. This means they are a proven ethical business, from employee wages, work health safety to environmental impact. We are passionate about cross promoting and collaborating with our retailers. All retailers are given access to our professionally styled images and SEO rich content on our website. We encourage our retailers to follow us on our Social Media platforms and use our marketing content we provide. New collections are brought in frequently to keep up with the trends however we still keep our core lines to anchor our brand.